A close up of the second page in the Futura On Demand Type Specimen Booklet.

Futura On-demand

During my research phase, I noticed that Futura was highly used during the 50s in the entertainment, music, and advertising industries. I took off running after reading Paul Renner’s quote, “…a modern typeface should express modern models rather than be a revival of previous design.” Today’s “modern” model of music is streaming audio, which is mostly accessed through mobile apps. I pushed the envelope by applying the concept of cutting edge music delivery into a type specimen book for such a groundbreaking typeface. I was especially inspired by Spotify and Pandora, both arguably leading the streaming audio revolution.

A close up of one of the pages in the Futura On Demand Type Specimen Booklet.
A close up of the folios in the Futura On Demand Type Specimen Booklet.
An arrow to go down to images of the projects.
The top half of the large specimen center spread in the Futura On Demand Type Specimen Booklet.
A close up of the quote on the back page of the Futura On Demand Type Specimen Booklet.

Taking cues from music streaming apps, the folios reference time signatures and UI elements in the application along with using filename/tracklist notation to highlight the font specs used on the particular page.

A page from the Futura On Demand Type Specimen Booklet.
The lower half of the large specimen center spread in the Futura On Demand Type Specimen Booklet.
Previous post
Next post